About Us
Our History
Neeto Clothing is a rebranding from our webstore, Moshi Moshi Shirts, a more original name with a renewed focus on streetwear, surf, skate with a Japanese theme culture and anime. Every design is still designed and hand-screenprinted by Martin Nieto, a passionate enthusiast of Japanese culture, anime, and photography, particularly capturing the essence of Japan. Check my Photos at instagram @martinnieto and @japaneeto
In 2023 I married my Japanese wife and currently splitting my time between Japan and the USA. Usually shipping from the Summer months in the USA and shipping /printing from our studio in Osaka Japan during the winter. As a small, dedicated team of 1-2 people, our mission remains steadfast: to continue creating and sharing our love for Japanese culture through our unique designs. Thank you for your support!
Martin NIeto
Our Work
We design and print our own t-shirts, staying true to traditional methods in an era where many brands rely on decals, digital printers (DTG), or dropshipping services. While these modern techniques are convenient for producing detailed, full-color designs, the quality often falls short compared to older, more hands-on approaches. That’s why we stick to the time-honored craft of silkscreening, hand-printing each design with care.
We use eco-friendly, water-based inks, which are challenging to work with but result in a superior print quality. These inks dye the fabric, creating a soft, breathable finish that becomes part of the material itself. In contrast, most mass-produced screenprinted t-shirts use plastisol inks, which are easier for high-volume production since they take longer to dry on screens. However, plastisol leaves a thick, rubbery layer on top of the fabric that can crack over time. Water-based inks, on the other hand, integrate seamlessly into the fabric, offering a durable, breathable print that often outlasts the t-shirt itself. For us, it’s all about quality, sustainability, and preserving the artistry of traditional screenprinting.